About this site

The internet has no shortage of marketing content. Most of it will tell you to "leverage synergies," "double down on what's working," and "put the customer at the centre of everything you do." Genuinely useful, we're sure.

This isn't that.

The SplitSense blog is where we publish the stuff we actually wish existed when we were trying to figure out conversion optimisation, A/B testing, and how to use AI without it just generating enthusiastic nonsense. Guides that go beyond the obvious. Tutorials that assume you're capable of following along without seventeen screenshots of a button. Resources that are worth bookmarking rather than skimming and forgetting.

You'll find content on conversion rate optimisation for people who want to understand why something works, not just copy a checklist. Testing strategy for teams who don't have a dedicated CRO function but would quite like the results of one. AI and content tooling for marketers and founders who are trying to do more without hiring a small army to do it.

No thought leadership. No hot takes dressed up as insights. No articles that are really just thinly veiled product announcements. Just honest, practical content for people who are serious about making their websites work harder.

If that sounds like your kind of thing, you're in the right place.